There is an author, Steven Little, that just wrote a book titled
The Milkshake Moment. This is how it came about. Mr. Little is a speaker that travels around the country. While traveling, he decided to do an experiment. When staying at a hotel, he would order to his room a vanilla milkshake— whether or not it was on the menu. Well, here's how he explains it: "More than half didn't have the item on their room service menu, but, when asked, could send up a bowl of ice cream, half a glass of milk and a long spoon -- or everything it takes to make the treat. So, why couldn't they just deliver a Milkshake Moment? Because the organization’s processes, systems, and rules
didn’t allow for it, and therefore the milkshake simply
doesn’t exist."
He goes on to explain that all kinds of businesses have trouble with these milkshake moments. They know how to take care of the customer, but they are shackled by policies or processes that prevent them from doing it. By trying to streamline and standardize, businesses forget to look at the big picture— "Are we doing what's best for the customer?".
That got me to thinking
about the church and ministry. How many things don't get done for
Christ because we have to go through "channels" or look to our policies before we minister? Don't get me wrong, God is a God of order, but Jesus was
pretty clear about trying to look at the big picture and not just the "policy".So, what keeps you from delivering Milkshake Moments? What can you do about it? I'll be interested to see what you have to say.